WeLLS FARGO NATIVE MOBILE APP REDESIGN
Product Design I Visual Design I User Research I Interaction Design I Prototyping I Testing
MY ROLE
July 2020 - January 2021
I started my contribution with Wells Fargo from supporting the Mobile App Navigation Redesign launch - top/bottom bar and menu navigation framework components. I collaborated with Stephanie Serrano and Stephen Zito on visuals and Sarah Searcy on delivery with from Elizabeth Menar’s Navigation Team.
Onboarding case study that detailed my 2+ week account opening process, while my tools were being set up.
App Asset project - over 200+ mobile screens across all app modules with updated navigation for banker documentation and marketing materials. Stephanie Serrano, Stephen Zito, Sarah Searcy & Ginger Jackson.
Appstore mobile app update screens for iOS, android mobile, tablet, video marketing, Stephanie Serrano, Stephen Zito and Sarah Searcy.
Coach mark - research, concept and deliver - tool tip component introducing bottom nav.- Stephen Zito, Sarah Searcy.
Competitive research and benchmarking of: N26; Mint, BBVA, Revolut. collaborated with navigation and research teams.
Native Top Bar navigation strategy. Delivered the top bar across various modules, deployment and testing. Stephen Zito was leading, while I was delivering visuals and collaborated with Eric Hare for content and Calvin Lloyd for interaction deliverables with Sarah Searcy keeping us on track and.
Private bank top bar navigation and branding strategy presentation to balance the user-centered navigation strategy with Private bank branding priorities. Collaborated with Stephen Zito, Stephanie Serrano, Ricardo Marquez.
February 2021 - May 2021
Native framework component delivery format for navigation components.
Qualitative Research collaborated with lead researcher, transcribed interviews, analyzed the data to find insights and patterns, created the final research readout.
Native App concepts collaborated with BCG on the initial concepts for Accounts, Account Details, All Transactions and Transaction details
June 2021 - March 2022
Scrum/design system visual/interaction/prototype specs for the following IOS & Android native framework components: Account tiles, My Wells Fargo deals, Bottom sheets, Native dialog, Account detail header, Account details tabs: overview, manage account, routing & details; Transaction details, All transactions, Transaction search & filter, Fico tiles, Complex account tiles, Account tile customization. QA, testing & validation.
TEAM
Stefan Patashvili - Senior Product Designer,
Anna Lee Fields - Design Lead
Andrew Lichtenstein - Senior Product Designer
Marlana Laubinger - Lead Interaction Designer
Calvin Lloyd - Lead Interaction designer
Cortney Brown - Lead Content Strategist
Eric Hare - Content Strategist
Stephen Zito - Design Lead
Stephanie Serrano - Design Lead
Xiaomin Jiang - Principle Product Designer
Elizabeth Menar - UX Design Mobile Chanel Lead
George Wei - Senior Product Manager
Karen Thompson - Scrum Team Lead
Sarah Searcy - Design Program Manager
Ginger Jackson - Design Program Manager
TIMELINE
2021 February - 2022 February - 12 months
OBJECTIVE
Enhance performance, future-proof technology, modernize the look and feel, improve accessibility and usability, streamline navigation, create a new native mobile app experience.
PROBLEM & REQUIREMENTS
Offer customers the ability to preview the most relevant transactions, so that they can get the awareness of the movements. Provide curated access to the most used and strategically relevant capabilities + identify what value it provides for Wells Fargo.
PRODUCT DESIGN PRINCIPLES
Keep it simple - one tap, few fields
Make the best use of device capabilities
Make finding and navigating intuitive
Speak human, not bank
Fix the route cause the first time
Customers can do anything on mobile.
CONSTRAINTS
Legacy systems limiting the functionality and the deployment on native components app-wide. Turnover at design and framework development roles for IOS and Android. Sporadic testing process that tested features in separate simulated environments.
TOOLS
Sketch, Figma, Illustrator, Invision.
OVERVIEW
Upgrade to the reimagined Wells Fargo Mobile® app today and say hello to easier. Our rebuilt app offers enhanced performance and streamlined navigation, making it easier to find what you’re looking for and breeze through your everyday banking.
New look and feel
New ACCOUNT DETAILS
One glance gives you the big picture. Experience streamlined account views and clickable transaction details to help stay on top of payments and purchases.
Enjoy a reimagined look and feel, easy-to-use navigation that puts your favorite features at your fingertips, and tailored support for your unique banking needs.
RESULTS
“Stefan is a talented and resourceful product designer. My experience working with him at Wells Fargo XD was nothing short of stellar.
He consistently considered the needs of the customer and the business when taking his designs from inception through implementation. His design rationale was expertly articulated: informed by usability research and competitive analysis, along with a consideration of the larger product and design system.
Stefan is an incredibly fast learner, with a strong understanding of Web & Native platform standards and design tools. Throughout my time working with him, he clearly demonstrated both a strategic and tactical disposition toward problem solving, and this thoughtfulness was apparent in his work. To say his contribution was integral to the Wells Fargo Mobile App is an understatement.
Always bringing a positive attitude and eagerness to contribute, Stefan is a team player, a conscientious leader, and a great addition to an organization's culture.” Stephen Zito, Product Design Lead, VP at Wells Fargo